Creative Process

Like a well oiled machine, preparation & maintenance is key. So we do the groundwork first, to find out about your locality, your station & your listener. What are they interested in? We can agree in advance, the type of events you want to cover, whether it's stadium concerts by big stars or grassroots, small venue gigs; or both. We can do comedy, theatre, exhibitions - it really is your call. We can complile a list of venues & we'll deal them directly or you can provide the content & we'll do the rest. We'll need to discuss voices & production elements (beds, sweepers etc), making sure it fits your brand values.

Scale up or Scale down?

We can deliver regular updates on local events as often or as seldom as you want. It could take the form of a 'What's On Guide', where we feature several events in one bulletin. Or we can make longer 30" to 1' minutes stand alone trails for individual events. We can include sponsor credits withing each item, helping to cover the cost of the content. We can even produce bespoke music beds & jingles for seasonal staples, such as Halloween or Christmas (subject to agreed pricing).  We can work on a rolling contract, where we are paid a retainer to do your production every week or you can pay for each individual project. It's all open to discussion!